FOUNDER
Experience
After graduating from Utrecht Business School, I had my career in various marketing-, sales- and general management responsibilities in Bayer Consumer Products, Polaroid instant photography, Intertrade Cosmetics (Unilever mass market toiletries), DKSH Holland Diervoeders (IAMS and Eukanuba dog- and cat food), Evident PR, Fish4Dogs and Renske natural pet food.
Expertise and skills
Strategy development, marketing planning, organizational development, building teams, distributor’s management and key account management. Affinity with communication and PR, logistics and finance.
INTRODUCTION
Business Development
Most organizations understand and see the need for business development. Due to a lack of time, a lack of expertise or a combination of both, they can’t or don’t pay attention and will be missing opportunities. Van Waveren Advies provides structure and guidance to the business development process and can take care of operational support as well.
Interim Management
The component ‘Interim Management’ means that Van Waveren Advies can be added to the organization on a project base. Up to you to decide whether you only need analysis, strategy and planning, or also support in the executional phase
Marketing, Sales and General Management
Van Waveren Advies is available for interim jobs in the field of marketing, sales and general management. This may be temporary replacement or temporary extra capacity.
COMPETENCES
Management
Advice and counselling in the area of organizational development and organizational structure, adapted to the Business Model of the principal. Desired outcome needs to be more efficiency and an improvement of business- and financial results.
Marketing and Communication
Based on expertise in several professional and international marketing organizations for years, a solid and competent evaluation of your current marketing approach will be conducted. VWA evaluates and supports the development of new strategies
Portfolio Management
A thorough analysis of principal’s portfolio and customer base, based on the Pareto principle (80-20 rule) will result in optimizing both. Due to an increased efficiency and focus, the expected outcome are a significant cost reduction and a strong growth in sales in the remaining product- and customer groups.
Sales
Expertise with the building and coaching of sales teams, account management and international business.
Supplier management and sourcing
VWA can support searching of suppliers domestically or internationally, based on principal’s specifications.
PET INDUSTRY
Business relationships in both pet- and vet channel
VWA has long lasting business relationships with distributors of pet- and vet products in several countries. Key countries are Netherlands, Belgium, Denmark, Norway, Sweden, Finland and Switzerland.
In the veterinary channel also well established contacts in the UK, Germany, Poland and Czech Republic.